As a kid, clues, puzzles, and Legos were my thing. Then books. Then, somewhere between being a middle child with a lot of feelings and not enough attention, I started writing them down.

Turns out, when you spend your whole life solving things, building things, and quietly storytelling your way through life, there's a name for it. And they pay you for it. Copywriting found me, or maybe I found it. Who knows?

"It's not always about the sell. It's about what sells with an impact. Work that leaves something behind. An inkling of a thought that just won't quit."

So I kept going, never stopped. 7 cities and 3 countries later, here I am, writing for what matters.

I have a master’s degree in advertising, where I published a paper that’s all about emotional vs rational advertising.